On October 21st and 22nd, I was privileged enough to be a keynote speaker at the 2011 Conference on Social Media and Tourism, which was presented by the Virginia Tech Pamplin College of Business, College of Charleston and the Management Center Innsbruck. It took place in beautiful San Martino Buon Albergo, just outside Verona, Italy which provided the perfect backdrop for an event dedicated to travel and tourism.
For me, it was an interesting experience that melded the academic research fields with what those of us in the agency world do (what I call the “practical application” of research). Hearing many brilliant people present their research papers yielded a lot of insight into what I do on a daily basis, and I was impressed that many of the researchers were just as interested to hear what is going on with agencies. We certainly have a lot to offer each other.
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Posted on October 25, 2011
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