I recently spoke at a conference on social media in Europe, and after one of my presentations, I was politely reminded that simply giving pageview or impression statistics as a measure of the success of a social media campaign is kind of missing the point. I did not disagree. I had, in fact, mentioned a… [Read more…]
October 25, 2011
On October 21st and 22nd, I was privileged enough to be a keynote speaker at the 2011 Conference on Social Media and Tourism, which was presented by the Virginia Tech Pamplin College of Business, College of Charleston and the Management Center Innsbruck. It took place in beautiful San Martino Buon Albergo, just outside Verona, Italy… [Read more…]
July 26, 2011
Competition is good for business. It drives people to create amazing things and challenge the status quo. But it can also be a pain for those of us who create applications and experiences for those using these competitive technologies. Take, for instance, the current state of mobile operating systems. With Android, Blackberry, iOS and even… [Read more…]
June 11, 2011
I was asked the other day for some advice by someone looking to move away from a corporate marketing gig to a digital agency, and it got me thinking about the importance of building a personal brand. There is something to be said for having the ability to get your friends, colleagues and complete strangers… [Read more…]
May 25, 2011
HTML5 is cool. Very cool. Just check out the Ro.me site, or really almost any of the Google Chrome Experiments. Things are now possible without a plugin which were only previously possible with Flash. But as interaction designers, user experience experts, and so on, let’s remember what we supposedly learned from Flash. Let’s go down… [Read more…]
May 13, 2011
The general consensus seems to be that Flash is on its way out, what with its lack of support on the iPhone and with the rise in popularity of HTML5. Looking at the big interactive design awards, though, Flash is still taking home the awards. It’s true that a few more HTML-based sites are creeping… [Read more…]
May 3, 2011
It certainly seems that the idea of an image/content carousel is popular these days. It’s almost hard to find a website that does NOT use one. They are effective at displaying several distinct pieces of information in a finite amount of horizontal and vertical space. And there seems to be a lot of free code… [Read more…]
April 29, 2011
Been talking with some colleagues a lot lately about how the power of personalization and the engines that drive them present their own unique graphic design challenges in the form of designing for the unexpected. It’s a topic I will be writing about a lot more over the coming months, but an interesting first thought… [Read more…]
March 15, 2011
IAB unveils first new set of standard advertising units in 10 years It’s hard to believe a decade has gone by since IAB last blessed us with a banner ad size as part of its ‘standard’ set, but here we are with IAB’s new official “Rising Stars” set of guidelines. And for more information on… [Read more…]
March 4, 2011
People are scrolling these days. Even Jakob Nielsen retracted his guideline to avoid scrolling web pages many years ago. But statistics still show that they spend 80% of their time above the fold. But I’m noticing an even worse trend these days when it comes to the size and usability of interactive graphics and elements… [Read more…]
November 29, 2011
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